Digital Selling

Digital Selling

The Professional Diploma in Digital Selling is recommended for a variety of sales professionals; inbound and outbound sellers, business development execs, account and relationship managers, team leaders and management, or business owners. This course benefits various levels of skill and experience, and will empower you to maximize your selling performance within a powerful digital tools and the skills to utilize them.

Module 1: Digital Marketing Strategy & Channels

Module 2: Web Design Methodologies & Hosting

Module 3: Search Engine Optimization (SEO)

Module 4: Google My Business – Dominating Local SEO

Module 5: Google Webmasters & Analytics

Module 6: Pay Per Click (PPC)/ Search Engine Marketing (SEM)

Module 7: Social Media Optimization (SMO)

Module 8: Social Media Marketing (SMM)

Module 9: YouTube & Video Marketing

Module 10: Email Marketing

Module 11: Online Reputation Management

During this course, you will learn the following:

  1. Targeting and tracking a marketing campaign
  2. Using social media as a digital marketing platform
  3. Gain an understanding of the value of digital marketing
  4. What is PPC (Pay Per Click) and how do I use it effectively?
  5. Implement an online reporting structure for your organization
  6. How to create an engaging and effective email marketing campaign
  7. Integrate digital marketing into your organisations overall marketing strategy

Anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques.

An accredited training by an accredited training provider 

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